Once-over was born out of the frustration of watching the way technology products get discovered. Should the company with the biggest marketing budget win your business? No, it should be the company with the best product fit. Unfortunately, this doesn’t happen often enough. Companies that have been around longer tend to have the larger footprint of customers and larger sales team, but technology changes so quickly that it’s also likely those same companies no longer offer the best product. Many of these companies have good products and if you talk with your peers, they may like the products and recommend them to you. But to give a very simple example: you select the best walk-man you can find to play your music, how frustrated are you after spending your budget, only to find the smart phone a couple of months later. Technology changes quickly, there are 1000’s of EdTech companies you have not discovered.